What our clients say about PledgeDriver® and OnAirFundraising®: "Roger Gomoll helped us be clear, concise, and
listener-focused with our on-air drive messaging. As a result, we raised
as much as we ever have before in a lot fewer days."
- Jeff Ramirez, VP for Radio, KERA/Dallas TX
"I can't imagine trying to organize scripts for a drive without PledgeDriver. It has gone from being a nice aid to an essential tool. Another reason I like PledgeDriver: the support that comes with it. We get more than just good software."
- Heather Miller, Member Relations Manager, WILL
"I think part of our success in our last two pledge drives can be attributed to a more tightly scripted format. With the help of PledgeDriver we modified our pledge drives to make the best use of the listener's time. Scripting the drives has made everyone's lives easier - hours pitched are down, efficiency is up, we are using very few premiums, and staff burn out has almost completely disappeared. We hired Roger Gomoll as a consultant and he helped us from pre-drive planning through the final hour push. We are a small station, so adding someone to the pledge drive team made a real difference. Thanks to Roger and Liz and the PledgeDriver team for all their hard work!"
- Jacob Breeden, Director of Membership, High Plains Public Radio
"PledgeDriver has enabled us to produce drives with, unfortunately, less staff and not get burned out. Our staff is so comfortable with the scripts and trust the scripts to deliver the message consistently - more consistently than they can after 60 hours behind the mic."
- Jill McGuire, Manager of Development, Public Radio East
"There's no doubt about it, fundraising is programming and all our programming needs to sound good to our discriminating audiences. PledgeDriver is a tool that can help refine and focus our on-air messages for a more consistent professional sound. Especially for stations with limited on-air staffs, good scripting can help equalize the quality gap between 'regular talent' and those who are on the air only once or twice a year."
– John E. Hingsbergen, Program Director, WMUB
"A tool like PledgeDriver is a huge help for our small shop, where one or two people plan, produce (and largely) pitch the entire drive. Being able to rotate and weight messages to fit our strategy, rather than using a particular pitcher's "favorite" scripts, keeps the sound of our drives fresh. Our breaks are shorter and more focused, and we've dropped our drive length from seven to five days! PledgeDriver support is unmatched. Liz and Roger are like extended members of our staff, doing whatever it takes to make the program more effective and easier to use."
– Dennis Green, General Manager, KCCK
"Having PledgeDriver really helps keep our messages organized, and even though some of our staff groan about using scripts, we sound better and stay focused with less wandering off the intended point."
- Heather Miller, Member Relations Manager, WILL
"PledgeDriver simplifies our drive preparation significantly. We can easily see which messages occur at what time, so they are rotated among different hours of the fund drive. The responsiveness of Roger and his team to meet our unique requirements is unsurpassed. He truly backs up his product with immediate, personal service."
– Anne Todd, Membership Services Manager, WRTI
"PledgeDriver helps KVCR bring to its on-air fundraising the same values the listener expects from our news and information programming. It helps us craft appeals that are concise and listener-focused. The days of meandering 'open mike' fundraising are a thing of the past at KVCR, thanks in large part to PledgeDriver. It gives us the tools we need to make our on-air case effectively and efficiently."
– Duncan Lively, General Manager, KVCR
"Fantastic results. Ended almost a full day early and over a very ambitious goal. How much of it had to do with PledgeDriver is hard to say...but I have to think quite a bit. Staff embraced PledgeDriver from the very first break. Thanks!"
– Pat Peterson, Membership Director, WGL "Roger Gomoll understands the tumultuous nature of pledge drives from the
planning stages all the way through to the thank you letters. He can
answer any question you have. But Roger was more than just a consultant.
During the drive he became a dedicated and integral member of our
fundraising team. His advice played a key role in the success of our
first three-day drive. We couldn't have done it without Roger and the
PledgeDriver team!
- Jacob Breeden, Director of Membership, High Plains Public Radio
"Working with Roger Gomoll on our pledge drive was
a very rewarding experience. Roger is a great coach; his analysis gave
encouragement to our on-air staff, and also helped us in the areas where
we needed improvement. Our pledge drives have become more focused, and
we're doing a much better job of telling our story, thanks to Roger." - Michele Jansen, Station Manager, KBEM/Minneapolis MN
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