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Based on the concept that planning the words and sounds of on-air fundraising campaigns gives the best chance for success, PledgeLab seeks to build a base of knowledge and a collection of tools to help public radio stations raise the largest amount of funding in the least amount of on-air broadcast time.
We are inspired by marketing research, and expect that methods used by radio program directors to keep listeners tuned in year-round can be applied to on-air fundraising drives as well. Watch this space for future collaborations as OnAirFundraising strives to help stations MAKE EVERY WORD COUNT.
Shared Tools
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